SalesPlay X
AI account planning for sales teams: research, messaging and personalised sales documents, generated at scale.
Account planning doesn't scale by hand
Winning large strategic accounts means researching every company and person, choosing the right message and customer story, and producing tailored documents. Done by hand, a sales team can only do it for a handful of accounts.
The whole platform, built from scratch
As co-founder and CTO, I built the entire SalesPlay X platform: account research, an AI messaging engine, and generated slides, ebooks and business cases.
- Background workflows that run data enrichment and AI processes with Trigger.dev
- An integration manager that connects customers' CRM, email and other tools
- 10+ third-party APIs providing real-time updates on customers' data
Workflows with AI in the loop
The platform runs on TypeScript, Next.js and PostgreSQL. Long-running workflows combine third-party enrichment APIs with AI steps, and prompts are managed, monitored and optimised with Langfuse. I also took the infrastructure through SOC 2 compliance for enterprise customers.
Where it stands
- third-party APIs integrated
- 10+
- compliant infrastructure for enterprise customers
- SOC 2
- accelerator backing in 2025
- Techstars
Automate the research your team does by hand
In a free 30-minute call we'll look at which of your workflows could run like this.